It is a clear departure from the Marc Jacobs Parent Line Katie Hillier and Luella Bartley wanted to illustrate with the Fall 2014 ad campaign - starting by casting their models from Instagram using the hashtag #CastMeMarc. In April thousands answered the call and Hillier and Bartley narrowed over 70.000 entries to only 30 finalists to keep 9 for the camaign. The result is rebellious, young and urban: Shot by David Sims, the social media models were photographed in colorful hair, energetic poses and and eccentric prints to show the new direction of the brand. "It seemed like a great idea to me, as casting through instragram seemed cool, current, and strong," Jacobs said to WWD. "We wanted the ads to shout with youth and energy...to be fresh and reclaim the spirit that the collection had when we first conceived it - to be another collection, not a second line."
Doodles and sketches seem to be the latest hit for the upcoming season: Valentino, Mary Katrantzou and Carven all have the little drawings on their Fall/Winter pieces; either embroidered (Mary Katrantzou) embroidered with pearls for a higher budget (Valentino) or simply printed on cotton (Carven.) The two sweatshirts and the dress above are all available at Colette at the moment.
When it comes to new trends, sneakers definitely win...well, let's say they share the pole position with Phoebe Philo's slides. The comfy trainers are everywhere, from blogger collaborations (Superga with Chiara Ferragni and Leandra Medine) to Haute Couture runways. Every brand seems to have their own perspective on the trainer ,but as you might know I've never had much love for that kind of footwear, even when King Karl discovered them for himself a few seasons ago at Chanel. That was until uber-talented sneakers expert (hint to his adidas collections) Raf Simons decided to bring them to the Dior Haute Couture runway and all the rest is history. It was love at first sight. I don't think i have to mention how heartbroken I was to walk away from the color I wanted at the store instead of buying them, the sizes are all sold far too quickly that it's near impossible to find yours... I guess it was not meant to be. That doesn't change my love for these little pieces of art, just look at the making of video above: they are almost too precious to wear. In the meantime I'm going to look forward to the Fall/Winter 2014/2015 heels that include the same sporty touch as these Fusion sneakers.
It's been a rainy and moody july here in Paris! Since I'm spending 90% of my days at a boiling hot office I like to layer up and keeping it comfy. Lots of people got curious about this outfit on my Instagram account so here we go: The coat is from Zara and demonstrates the perfect reason why I avoid the brand: you always walk out with something. So, so bad for your wallet but for sales I just have to take a quick look there from time to time even if I prefer saving up my money for things that are on my eternal wish list. Anyway, lets move on: the denim shirt is from The Kooples and it's the perfect basic to combine with Tshirts since it's cut like a little classic denim jacket but yet it remains very very light, I like to avoid that vintage oversized blue denim jacket look, it feels like I've seen it too much. The tee is from Uniqlo, a good place for basics and their collection with Inès de la Fressange has awesome transparent blouses. Last but not least my beloved high waisted pants (I totally abandoned the low waist), here from American Apparel. Combine with a classic bag and done! In my case, the Chanel Boy is always with me for the rainy days because it's simply indestructible.
Also, this look is the perfect example that you don't need a huge budget to a) look good b) keep yourself warm! I personally like mixing all sorts of brands, you can dress perfectly these days with a low budget and there are really interesting pieces to discover as well.
A splash of color is always a good idea, especially now during our rainy july. One splash or two that is .... or if you're having a very rainy day: these Valentino Resort looks are the best example on how to wear color blocking and of basically every color you can imagine without looking ridiculous or like a 10 year old. There is a playful and young side but very well spiced up by fur coats and those amazing "V" bags. As usual, it's all about the mix - the mix of textures in this case. Valentino just always delivers remarkably desirable pieces.
I keep a close eye on Ali Michael, she's got that incredible thing called : camera presence. Not many people transmit feelings or moods over pictures but sometimes you stumble upon the most random picture of the most random person who gives you that intriguing need to look again. Ali might not just be a random girl in the streets anymore and I think we all know exactly why.
pictures by Sofia Sanchez/Mauro Mongiello and Marcel Castenmiller
I'm sure you're all familiar by now with the french brand "each x other" that has been all over the place recently. I started paying it more attention a few seasons ago, when I noticed the above photo of their look book and they get better and better every season: the minimalistic, very wearable but yet edgy and androgynous looks make me want to run to the closest retailer and just buy the entire Pre-Fall collection above....I had a little "Oh, that looks like a very wearable version of Acne Studios"- reaction while going through the looks. Every single piece feels like an instant closet classic, big love for the straight tailored mens jackets, long fluffy cardigans and leopard sweaters. Can't wait to get my hands on this collection. My wallet is not so looking forward though but that's no news.
Finally the first ads of the new Louis Vuitton campaigns are out - I was lucky enough to take a look at them a while ago and some amazing photos are yet to come - already one of my favorite campaigns ever. Oh and there is Charlotte! If you follow or know me you probably already noticed how much I admire this woman. On top of everything: it feels like the 3 photographers, Annie Leibovitz, Juergen Teller and Bruce Webber (Hello?! These 3 together ?!) all tell different stories with different woman in it. A new hint of who the Louis Vuitton woman is? What she does? Where she lives? Or is it just simply an interpretation of each photographer? Seems like it. All 3 of them got the same brief: 'classic beauty meeting creative innovation'. In the end it remains unknown how free the casting, styling, locations were to them but either way - it's an incredibly appealing idea to let an ad campaign be interpreted by 3 different people; it leads to the fact that probably there's a Vuitton woman in everyone. Even more since as different as the pictures and individual signatures might be, it all falls together as this coherent, well mastered and clear creative chaos. Another 'sans-faute' for Nicholas Ghesquière at Vuitton.